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04 / 04Campaign / Social / Content2024
DIGIRAN
A campaign system designed to turn digital culture into a living, fast-moving visual identity.
ClientDigiran
Year2024
ServicesCampaign / Social / Content
A campaign system designed to turn digital culture into a living, fast-moving visual identity.
01 / The challenge
See the problem before shaping the answer.
Create coherence across a relentless content schedule without losing the spontaneity the audience expects.
01 / CREATIVE DIRECTION02 / Approach
One clear idea. A system built to grow.
A modular content language pairs reactive typography with a disciplined grid and one unmistakable electric blue.
03 / Creative direction
Direct flash, cropped gestures and type that behaves like interface feedback—immediate, useful and alive.
04 / Final result
A campaign toolkit capable of producing hundreds of assets while remaining recognisably Digiran.