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FA
TOLICA
A refreshed visual identity and image world for Tolica—shaped across graphic layouts, product photography and brand applications.
A refreshed visual identity and image world for Tolica—shaped across graphic layouts, product photography and brand applications.
01 / The challenge
See the problem before shaping the answer.
Create a contemporary identity that can hold Tolica’s product range, editorial voice and physical applications together.
01 / CREATIVE DIRECTION02 / Approach
One clear idea. A system built to grow.
A modular system of geometry, direct typography and a black-and-orange palette gives every layout one recognisable signature.
03 / Creative direction
Clean sets, controlled shadow, strong negative space and tactile close-ups place the furniture at the centre of every frame.
04 / Final result
One coherent visual language that moves naturally from social content and catalogues to campaigns, products and real spaces.
05 / PROCESS & EXECUTION
One visual world across every frame.
